Evolution Gaming Snaps Up Livespins for €5 Million
Evolution Gaming is not a casino software provider known for being sky when it comes to purchasing rivals and fellow online gambling businesses. In the past, the live casino software giant has purchased Red Tiger Gaming, Scandinavian powerhouse NetEnt, and rival live dealer developer, Ezugi. Its most recent acquisition, though, is a leap into the unknown and a bizarre move. This week, we can confirm that Evolution Gaming has snapped up Livespins for €5 million. As always, GamesBelt has all the information regarding the latest casino news, so let’s get stuck into it.
What Is Livespins?
Evolution Gaming’s acquisition of Livespins has cost a paltry €5 million. This is an incredibly small fee to pay, when you consider the immense sums involved in some of Evolution’s other acquisitions. What is Livespins and how does it work, though?
Livespins is a gaming streaming service, and one which works with brands, software providers, casino operators and players alike. The basic idea is that streamers games at participating casinos. Footage of any wins is then shared with media companies and brands. The casinos, software providers and you can all then share the footage and use it to promote your own enterprises.
Win By Betting Behind
There is another, more creative aspect of Livespins. It allows gamblers to bet behind. At any point, any viewer can choose to get behind one of the streamers and “bet behind”. Essentially, they are making the same wagers that the streamer is. The player’s success depends on the success the streamer has. If the streamer wins, the player wins. If not, they lose. This kind of live streaming technology will undoubtedly cause friction with some element of gambling law as we know it, but at present, it’s all perfectly legal.
Why Would Evolution Gaming Purchase Livespins?
If you think about it, it isn’t very difficult to see why Evolution Gaming would be interested in snapping up Livespins. Evolution leads the way in live dealer casino games, and what Livespins does is effectively challenge that. Moreover, by making use of its service, Evolution can effectively encourage those members betting behind to continue to do so, albeit on its own array of games. Evolution Gaming can, rather creatively, redirect any potential funds from going to rivals, and funnel them through Livespins into their own coffers.
Live streaming video games is also a huge business on Twitch, and many streamers make extra revenue from patronages, donations and more. It certainly wouldn’t surprise anyone if Evolution Gaming envisions Livespins as a challenger to that, albeit for online casino gaming. As gambling content is often prohibited on YouTube, Livespins represents an excellent way to get that project moving.
The Future for Evolution Gaming Livespins
Livespins already has a budding community and is currently in the midst of growing itself. They are actively looking for streamers, more brands, and operators. They a recurrently affiliated with SoftSwiss, so seemingly every major casino title is already playable at selected sites partnered with the program. What’s in it for Evolution, though?
Obviously, this is a new and exciting chapter for Evolution Gaming, a brand which simply can’t seem to stop growing. There’s no clear indication of just what Evolution intends to do with Livespins or when such a service would go live (under Evolution’s stewardship), but one thing is clear – purchasing Livespins for as little as €5 million certainly seems to be a shrewd, if not incredibly smart investment.
