Premier League players walk onto the pitch wearing shirts without gambling sponsors.

Premier League Takes a Bold Step: Removes Gambling Sponsors from Front of Matchday Shirts

Premier League players walk onto the pitch wearing shirts without gambling sponsors.
A historic moment for the Premier League as players walk onto the pitch without gambling sponsors on their shirts.

To cut down on the advertising of gambling activities, eight clubs in the prestigious Premier League have agreed to remove the sponsorship of gambling companies from the front of their matchday shirts starting in the 2026–2027 season.

Following the UK government’s current review of the gambling legislation and after due consultation with the Department of Culture, Media, and Sport, as well as the Premier League and its clubs, an agreement was made to remove betting sponsors from the front of the clubs’ matchday shirts as one of the significant steps to reduce gambling advertising in the UK.

Eight of the Premier League’s twenty clubs have gambling company sponsors on their shirts, and all have collectively agreed to the decision. Following this development, the clubs can now look for new sponsors for the front of their matchday shirts.

Meanwhile, gambling sponsors’ ads can still be displayed on the sleeves of shirts and digital billboards around the pitch.

Since the announcement was made, the decision has received mixed reactions. While some think it is an innovative move, others believe it is not enough to curb the menace of gambling addiction plaguing the country.

Reference – Premier League clubs to ban gambling sponsorship on front of matchday shirts

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